Not Important
Somewhat Important
Important
Very Important
Most Important (please limit just one category to this)
Effectiveness: How well does it prevent odor and sweat?
Ingredients: Are the ingredients natural, organic, or free from harmful chemicals (like aluminum or parabens)?
Scent: Does it have a pleasant fragrance, or is it fragrance-free?
Skin Sensitivity: Is it gentle on the skin and suitable for sensitive users?
Longevity: How long does the deodorant last throughout the day?
Residue: Does it leave stains or residue on skin or clothing?
Packaging: Is the design appealing, and is the container functional and easy to use?
Price: Is it affordable and offers value for money?
Brand Values: Does the company align with values like sustainability, cruelty-free practices, or ethical sourcing?
Availability: Is it easy to purchase in-store or online?
Sustainable Packaging (e.g. cardboard, no plastic)